Updated September 11, 2023

We are part of Kontoor Brands, which includes Lee®, Wrangler®, Rock & Republic®, and Lee Wrangler Clearance Center. Kontoor Brands recognizes you care how information about you is used and shared and respects your privacy. This Privacy Policy describes what information that Kontoor Brands may collect from you, how we collect that information, how we use that information, and the choices you have regarding your information. By using our,,,, and/or any other website or app where this privacy policy is posted, or any other business to business channels, you agree to be bound by this Privacy Policy.


What Categories of personal information do we collect about you?

We collect the following categories of personal information:

  • Contact Information: your first and last name, billing address, shipping address, email address, phone number;
  • Other Identifying Information: social media user names, IP address, commerce ID, order ID, passwords and other security information for authentication and access;
  • Financial Information: credit card and debit card;
  • Demographic Information: gender and date of birth;
  • Geolocation Data: data derived from your device that is used to locate you within a certain geographic area;
  • Internet or Other Electronic Activity: your browsing history, including information about how you navigate within our services and which elements of our services you use the most;
  • Audio and visual information: your videos and photos that you choose to upload to our websites or otherwise share with us;
  • Commercial information: products purchased or viewed on our websites and records and transcripts of communications with us, such as communications with our customer service team or through the chat feature on our websites;
  • Personal Interests: preferences including information about the types of events and products you prefer; and
  • Inferences: inferences drawn from the categories described above in order to create a profile about you to reflect your preferences, characteristics, behavior and attitude.

How do we use your personal information?

We use your personal information for the following purposes:

  • Transactional Purposes: We use your contact information, financial information, and commercial information to:
    1. Place, process, confirm, send and track your order, subscription and registration;
    2. Communicate with you about your order, subscription or registration, including when you use the chat feature on our websites; and
    3. Process any subscription or registration you make to one of our services.
  • Analytical Purposes: We use contact information, other identifying information and your internet activity and browsing history to analyze preferences, trends and statistics.
  • Marketing and Promotional Purposes: We use your contact information, commercial information, demographic information, internet or other electronic activity, geolocation data and inferences to:
    1. Inform you of our new products, services and offers;
    2. Run contests, promotions and sweepstakes;
    3. Provide you with our loyalty program, including earning points and awarding and redeeming rewards;
    4. Provide you with targeted advertising; and
    5. Provide you with other information from and about one of the Kontoor Brands family of brands, including personalized marketing communications.
  • Maintenance and Improvement of Services and Website: We use your internet activity, commercial information and browsing history to:
    1. Provide and maintain functionality on our website, including our live chat or customer review features;
    2. Handle your customer services requests;
    3. Provide our reviews feature to you; and
    4. Help us diagnose technical and service problems and administer and improve our stores, websites and apps.
  • Review and content creation purposes: We use your contact information, commercial information, and video and audio information to enable reviews of our products and to display content that you have created and allowed us to display on our website and services and on social media.
  • Security and Fraud Prevention: We also use your contact information, other identifying information, commercial information, financial information, geolocation data, internet activity and browsing history, and inferences to protect this website, our company and others, and for, fraud detection, theft prevention and legal compliance.

From what sources do we collect sources of personal information?

We collect information from the following sources:

We collect information directly from you. We collect contact, demographic, personal preference, and payment information directly from you. You may provide us with such information through our websites, in our stores, through our customer service representatives, at events, through mobile applications, through marketing efforts, including contests, sweepstakes and events, and through third parties, or any other way we interact with you.

We collect information about you from third parties. We collect your personal information from third parties, such as social media sites, data coops and other third party data sources. We may collect your identifying information from Facebook, Pinterest and Twitter, in accordance with their terms of use and privacy policy. We may also receive demographic information about you from third party data sources to make our service and marketing efforts more efficient and personalized for you.

We collect information from you passively. We collect Internet or other electronic activity passively using tools like browser cookies. This activity is further described in the Advertising and Online Tracking section below.

When We Share Information with Third Parties

Our Service Providers

We may contract with companies or persons to provide certain services, including operating the website, hosting the website, providing the products and services you request, authorizing and processing your payments, product fulfillment, fraud protection and credit risk reduction, product customization, marketing and promotional material distribution, loyalty program management, promotions fulfillment, web site evaluation, data analysis and, where applicable, data cleansing. We call them our "Service Providers." We also ask our Service Providers to confirm that their privacy practices are consistent with ours.

Our Affiliates

We may share contact information and other personal information with companies controlling, controlled by, or under common control with Kontoor Brands. In addition, the contact information and other personal information that we collect about you may be transferred as an asset in connection with a merger or sale involving all or part of Kontoor Brands and/or its assets or as part of a corporate reorganization, stock sale, asset sale or other change of control or ownership.

Law Enforcement and Courts

In certain instances we may disclose your contact information when we have reason to believe that it is necessary to identify, contact or bring legal action against persons or entities who may be causing injury to you, to Kontoor Brands or to others. For example, we may be required to disclose personal information to respond to a subpoena, court order, or other legal process. We may also disclose this information in response to a law enforcement agency's request, or where we believe it is necessary to investigate or address unlawful acts or acts that may endanger the health or safety of a consumer or the general public, to verify or enforce compliance with the Terms of Use and policies that govern our website or as otherwise required or permitted by law. We may also disclose your contact information when we believe the law or legal process requires it.

Combining Information

To serve you better, we may combine information you give us online, at events or in our stores. We may also combine that information with publicly available information and information we receive from or cross-reference with third parties. We use that combined information to enhance and personalize your shopping experience with us, to communicate with you directly about our products and events that may be of interest to you, and for other promotional and commercial purposes.

Advertising and Online Tracking

We use cookies, web beacons, pixels and other similar technologies in order to analyze and understand how the website is used and to enhance your experience with our brands. For example, we may use cookies and related technologies to: (i) customize account pages for you, (ii) track user visits and account features, (iii) determine what features and pages are most frequently requested or visited, and (iv) save your password so you do not have to provide it each time you visit the website.

"Cookies" are small text files that a website sends to a user's hard drive through the browser for data storage. Most browsers accept cookies automatically but allow you to disable them. By disabling or otherwise rejecting cookies, you may not be able to take full advantage of all offerings on this website. You can reset your web browser to refuse all cookies or to indicate when a cookie is being sent, however, certain features of the websites or services may not work if you delete or disable cookies. We use third-party companies to provide Internet data hosting and to help us measure and determine how visitors use our websites, the effectiveness of our websites and promotions, and to help us improve and optimize our websites and the products and services we offer. We also use third-party companies to serve advertisements (banners or links) on our behalf across the Internet. These companies use tracking technologies (including cookies and pixels) to collect information about your visits to our website and your interactions with our products and services in order to provide tailored advertisements based on your interests and browsing of our website (remarketing) on our behalf and on behalf of other advertisers across the Internet. These third-party companies may also serve advertisements to you, using other personal information, such as your email address. We use third-party audience data (such as age, gender, and interests) to better understand and advertise to audiences that visit our website.

In addition, some of our email communications to you may include a "click-through URL" linked to a particular page on the website. By clicking on one of these URLs, you will automatically enter our website and we may collect information related to the "click-through." You may avoid having this information collected by not clicking on URL links in our email communications.

We use Google Analytics on the websites to collect and track your internet or other electronic activity, to analyze how users use the websites, and to provide advertisements to you on other websites. For more information about how to opt out of having your information used by Google Analytics, visit

Our systems do not recognize browser "Do Not Track" signals, but several of our Service Providers who utilize these cookies on our website enable you to opt out of targeted advertising practices. To learn more about these advertising practices or to opt out of this type of advertising, you can visit or We also provide you with additional tools to opt out of marketing from us. You can learn about this in the "Can I Indicate Whether or Not I Want to Receive Promotional Communications?" section of this Privacy Policy.

Browsing Session Information

We use technology that maintains a record of your browsing session. We use this information for quality control, customer service, fraud prevention and security, and marketing purposes.


We do not intend to collect personal information from anyone who is under the age of 13. If you are under the age of 13 you should not provide any personal information to us and you should use this website only with the involvement of a parent or guardian. If you are a parent or guardian of a child under the age of 13 and suspect he/she has provided personal information on or through the website, please contact us as set forth below under "How Can I Contact You Regarding This Privacy Policy?"


The security of your information is important to us. We have instituted security procedures and measures to protect our servers and networks that store personal information. Unfortunately, no transmission of information over the Internet can be guaranteed to be 100% secure and, therefore, we cannot ensure or warrant the security of any information. In order to help protect personal information you provide to us, you: (i) should not share your password or account information with others, (ii) should use a secure web browser, and (iii) should change your password frequently. If you wish to cancel a password, or if you become aware of any loss, theft, or unauthorized use of a password, please contact us as set forth below under "How Can I Contact You Regarding This Privacy Policy?"


You always have the choice to stop receiving email and SMS marketing communications. There are several ways in which you can tell us whether or not you want to receive promotional communications from us. You can change your promotional email subscription preferences by clicking on an "unsubscribe" hyperlink contained in promotional emails we send you. Please note that "opting-out" of receiving promotional emails will not stop marketing or advertising content that is generated for distribution or is otherwise queued for transmission to you prior to the time when we can implement your request. For SMS marketing, you can reply "STOP" to any text message to stop receiving marketing text messages from the applicable short code. Please note, your request to "opt-out" of receiving promotional emails may take a few days to process.

If you establish an account or purchase from us, you may receive certain types of communications even if you have not opted-in to receive them because these types of communications may be necessary in order to maintain an account on the website or provide you with information about your order.


This website may contain links to or from websites to which this Privacy Policy does not apply ("Linked Websites"). Please be advised that the practices described in this Privacy Policy do not reflect the practices regarding information collection, use and disclosure of Linked Websites or the owners or operators of those Linked Websites. We are not responsible for the unavailability of, or the content located on or through, any Linked Websites and a link to a Linked Website does not mean we endorse or are affiliated with it. Your use of Linked Websites will be governed by the terms of use, privacy policies, and other terms, notices, and policies set forth on or referenced in those Linked Websites. We encourage you to be aware of when you leave this website and to read the privacy policies of each and every website that you visit.


If you are a resident of California you may have certain privacy rights ("Rights") under the applicable laws in California ("State Privacy Laws"). This section describes those Rights and how you may exercise them with the Kontoor Brands family.

Rights Requests

Right to Know, Right to Correct and Right to Deletion

You can request to know the following categories of personal information that we have collected about you:

  • Personal information that we have collected about you;
  • Sources from which the personal information was collected about you;
  • Business or commercial purposes for which such personal information was collected and shared;
  • Personal information which were sold or disclosed for business purposes or used for targeted advertising;
  • Third parties to whom personal information was sold (including category or categories or personal information for each third party to whom personal information was sold); and
  • Third parties with whom we shared your personal information.

You can also request to know the specific pieces of personal information that we have collected about you.

You can also request that we delete your personal information, but we may not delete all of your personal information if one of the following exceptions applies:

  • Transactional: to complete a transaction for which the personal information was collected, provide a good or service requested by you, or perform a contract we have with you;
  • Security: to detect data security incidents; preserve the integrity or security of systems; or investigate, report, or prosecute those responsible for any such action;
  • Error Correction: to debug or repair any errors;
  • Legal: to protect against fraud, harassment, malicious or deceptive activities, or illegal activity or to comply with applicable law or a legal obligation, or exercise rights under the law, such as the right to free speech; to assist another party with any of its obligations under applicable privacy laws; or
  • Internal Use: to use your personal information, internally, in a lawful manner that is compatible with the context in which you provided the information (i.e. to improve our services).

You may also request that we correct any inaccurate information that we have about you.

To submit a request to know, a request to correct or a request to delete, please visit Privacy Web Form ( In order to verify your identity, we will need the name, address, phone number and email address associated with the account. In order to designate an authorized agent to act on your behalf, you must provide the authorized agent with written permission to do so, and your authorized agent must submit that written proof at the time they make the request on your behalf. If you make multiple requests under this section, we recommend sending the deletion request last, as we will not be able to fulfill your other requests once we have deleted your information.

Do Not Sell or Share/Use My Personal Information for Targeted Advertising

Under California law, "share" means disclosing your personal information by us to a third party for cross-context behavioral advertising, in exchange for money or anything else of value. Thus, when we use the term "share" under this section, we are using it in the narrow meaning of how it is defined under California law. Other State Privacy Laws do not use the term "share," but describe the activity as using personal information for targeted advertising.

Under the laws of California, "sell" means exchanging your personal information by us with a third party for money or anything else of value.

Personal Information that We Sell or Share/Use for Targeted Advertising

Through our participation in digital advertising networks, we may sell, or share/use for targeted advertising, the following categories of personal information:

  • Identifiers
  • Characteristics of protected classifications under California and federal law;
  • Internet/electronic activity;
  • Commercial information; and
  • Inferences drawn from the categories described above in order to create a profile about you to reflect your preferences, characteristics, preferences, behavior and attitudes.
We do not knowingly sell or share the personal information of minors under the age of 16, unless we obtain consent in accordance with State Privacy Laws.

Right to Opt Out of Sale or Sharing/Using your Personal Information for Targeted Advertising

To opt out of selling or sharing, please click on the "Do Not Sell My Personal Information" link on the homepage of the website. In order to verify your identity, we will need the name, address, phone number and email address associated with you or your account. In order to designate an authorized agent to act on your behalf, you must provide the authorized agent with written permission to do so, and your authorized agent must submit that written proof at the time they make the request on your behalf.

We do not "sell" or "share" Sensitive Personal Information (as defined under State Privacy Laws).


We will not discriminate against you for exercising any of your Rights under State Privacy Laws and we will not deny you goods or services, charge you a different price, or provide you with a lesser quality of goods or services if you exercise any of your Rights.

Sensitive Personal Information

We do not collect or process Sensitive Personal Information, as defined by California Law, for inferring characteristics or use or disclose Sensitive Personal Information for purposes other than those permitted by law.

Right to Appeal

If we were unable to fulfill your request, you may appeal our request by emailing us at within fourteen days of our decision, including "Appeal Request" in the subject line, with a detailed reason for your appeal, as well as your state of residence.


We will store your personal information for as long as is reasonably necessary to fulfill the purposes described in this Privacy Policy or as required by law.


Our digital operations are conducted, in whole or in part, in the United States. Regardless of where you live, you consent to have your personal data transferred, processed, and stored in the United States, and allow Kontoor Brands to use and collect your personal information in accordance with this Privacy Policy.


If you have any questions or concerns regarding your privacy or the Privacy Policy, you can send a request with your concerns or any further questions to us by using the contact information provided below:

By Email:
Subject: Privacy Policy Questions for [Insert the brand/website you are writing about]
By Mail:
Kontoor Brands
400 North Elm St
Greensboro, NC 27401
Attn: Kontoor Brands Customer Service
By Phone:
(800) 784-8571


This Privacy Policy may be updated from time to time. Please check back periodically for further updates and changes. The most updated version will be the one that is available on this website.